Strategic Messaging
When pressure surfaces to boost sales, direct marketing materials often present a logical fit for home business professionals. However, given the importance of executing these campaigns properly, it’s...
View ArticleKeys to Branding
Every brand is different. The point of branding is to distinguish you from the competition. Just about every good brand meets the following criteria. Look at these criteria as you develop a brand from...
View ArticleNew advertising ideas
It takes a lot to make things new, especially in advertising. The world has never been more saturated with marketing logos, messages, images and branding. They’re on the mug that holds your morning...
View ArticleLaws To Advertising
Small business advertising is a science and an art. Companies often miss the fundamentals of advertising. Regardless of the size of your business an understanding of the laws of advertising can reap...
View ArticleEmail Marketing Tips
Grow your list at every turn. Every day there are opportunities to add someone to your e-mail list. Train yourself and those you work with to take advantage of every opportunity to grow your list. If...
View ArticleOnline Dm Up, Offline Down
Marketers intent on following the money need look no further than their computer screens. According to a new survey from marketing service and software provider Alterian, 45% of DMers spent at least...
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Sports Sites Score Big
it may not be a whole new ballgame, but the lineup is shifting. Online sports properties have the perfect ingredients to engender the kind of customer engagement that all businesses crave. “Sports...
View ArticleThe Best Marketing Ideas for 2009
1. Local Search. Newspaper readership, Yellow Pages use, and TV audiences continue to shrink, making local consumers, hard to reach. The good news is that more and more consumers are going online and...
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Male / Female Business card
Just finished designing a business card that has one side geared toward females and the other toward males. I think it was a cool concept. Now to design the website
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